Online Business Opportunity Lead - What They'll Never Let You Know
Business opportunity lead brokers don't always tell you the whole story. They generally don't let you know where they're getting their traffic, what offer the lead responded to, or how often the lead will be sold.
Unfortunately, these three factors are crucial to judging the quality of a business opportunity lead.
First of all, let's consider the source of traffic.
To make this simple, let's consider an illustration from the real-world: billboard marketing.
We've all been there, before, you're driving down the road, merrily singing along to whichever song's on the radio (or, if you're an online marketing junkie like me, the latest training audio on CD,) when suddenly a sign on the side of the highway catches your eye.
Apart from the exact billboard, and the advertisement placed on it, can you guess the single greatest factor in its overall success? Yes it's true: location, location, location.
Place your billboard on a rural country road, and you'll have "rural country" people responding to your offer. However, place that same billboard advertisement on the main commuter route leading into the city and you'll get a completely different business opportunity lead.
This is also true online. Is your business opportunity lead broker placing their ad on rural country roads (some crappy celebrity news website,) or on the main thoroughfare for executive commuters? (The Wall Street Journal.)
Second, let's consider the "offer."
What did the advertisement assure the business opportunity lead? What is their requirement? They responded to the advert for a reason, and while your broker may be suggesting that they're interested in an online business, that's not always the case.
Back when I still bought leads, I remember buying a batch of business opportunity seeker leads from a new source.
After making my first hundred calls, it was apparent to me that none of the leads I bought were seriously interested in establishing a home business. In reality, they had been responding to an ad offering them an opportunity to win a free computer.
So, the offer is crucial and can't be disregarded. It helps make the difference between a business opportunity lead that is willing, also thrilled, to talk about your opportunity versus wasted money.
Lastly, knowing the number of times the business opportunity lead has (and ever will be) sold is crucial.
In actual fact, your typical internet business opportunity lead is not ready to whip out their credit card and join an opportunity immediately. Instead, they're curious investigating carefully dipping their toe in the water and doing their due diligence.
I can agree, it often takes time -- a lot of time -- for somebody to make a decision to join a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.
Just lately, I had someone become a member of my team who had been on my mailing list, receiving occasional emails from me, for more than eight months. Therefore, don't let an agent tell you, "This lead is yours, exclusively, for the first 30 days."
Then what? They get bombarded by my competitors. No thank you.
So what's the answer?
Honestly, I stopped buying leads altogether. After wasting literally thousands of dollars purchasing every type of business opportunity lead available -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.
The truth is, generating your own leads is best. You manage the source of traffic, you manage the offer (and thus, the lead's expectation,) and they are yours exclusively to follow-up with until they're ready to become a member of your business opportunity.
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Does the phrase 'marketing' really make you want to scream or runaway? Well, it really doesn't need to end in that sort of reaction.
Business opportunity lead brokers don't always tell you the whole story. They generally don't let you know where they're getting their traffic, what offer the lead responded to, or how often the lead will be sold.
Unfortunately, these three factors are crucial to judging the quality of a business opportunity lead.
First of all, let's consider the source of traffic.
To make this simple, let's consider an illustration from the real-world: billboard marketing.
We've all been there, before, you're driving down the road, merrily singing along to whichever song's on the radio (or, if you're an online marketing junkie like me, the latest training audio on CD,) when suddenly a sign on the side of the highway catches your eye.
Apart from the exact billboard, and the advertisement placed on it, can you guess the single greatest factor in its overall success? Yes it's true: location, location, location.
Place your billboard on a rural country road, and you'll have "rural country" people responding to your offer. However, place that same billboard advertisement on the main commuter route leading into the city and you'll get a completely different business opportunity lead.
This is also true online. Is your business opportunity lead broker placing their ad on rural country roads (some crappy celebrity news website,) or on the main thoroughfare for executive commuters? (The Wall Street Journal.)
Second, let's consider the "offer."
What did the advertisement assure the business opportunity lead? What is their requirement? They responded to the advert for a reason, and while your broker may be suggesting that they're interested in an online business, that's not always the case.
Back when I still bought leads, I remember buying a batch of business opportunity seeker leads from a new source.
After making my first hundred calls, it was apparent to me that none of the leads I bought were seriously interested in establishing a home business. In reality, they had been responding to an ad offering them an opportunity to win a free computer.
So, the offer is crucial and can't be disregarded. It helps make the difference between a business opportunity lead that is willing, also thrilled, to talk about your opportunity versus wasted money.
Lastly, knowing the number of times the business opportunity lead has (and ever will be) sold is crucial.
In actual fact, your typical internet business opportunity lead is not ready to whip out their credit card and join an opportunity immediately. Instead, they're curious investigating carefully dipping their toe in the water and doing their due diligence.
I can agree, it often takes time -- a lot of time -- for somebody to make a decision to join a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.
Just lately, I had someone become a member of my team who had been on my mailing list, receiving occasional emails from me, for more than eight months. Therefore, don't let an agent tell you, "This lead is yours, exclusively, for the first 30 days."
Then what? They get bombarded by my competitors. No thank you.
So what's the answer?
Honestly, I stopped buying leads altogether. After wasting literally thousands of dollars purchasing every type of business opportunity lead available -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.
The truth is, generating your own leads is best. You manage the source of traffic, you manage the offer (and thus, the lead's expectation,) and they are yours exclusively to follow-up with until they're ready to become a member of your business opportunity.
Essential Traffic Generating Secrets You Must Know To Reach Massive Sales!
For an affiliate what is the one most critical and urgent aspect to sales? The answer's traffic. Or rather, the quality of traffic or prospects you send through your affiliate link.
8 Methods To Drive Targeted Traffic To Your Website.
Like the movie, many business owners today still believe this statement to be true for their own website. "If we build it, they will come".
Methods To Grow Traffic At Your Website At No Cost
Understanding how to increase website traffic is fundamental requirement for every online business owner. The more traffic a site can generate, then, potentially, the more sales it can make. This article shows some of the easiest ways to drive traffic to your blog free.
Eight Simple Ways To Get A Lot Of Web Traffic
Do you think that embarking on an internet marketing campaign is difficult, tricky, or complicated? A successful internet marketing campaign doesn't have to be difficult, tricky, or complicated.
Several Valuable Tips To Improve Free Web Traffic Going Into Your Website
If you have done something that somehow increased your website traffic, hold on to that and expand its use. But if you notice that it is not doing what it is supposed to do, dispose of it immediately.
Ways To Boost Traffic To Your Website: Superior Strategies For Gaining Online Traffic
In this article I look at in detail at on ways to boost traffic to your website. I look at just how to discover the best blogging tricks and what it has to offer in terms of making you more money.
7 Excellent Ways To Promote Your Business On The Internet
Does the phrase 'marketing' really make you want to scream or runaway? Well, it really doesn't need to end in that sort of reaction.
