What Exactly Is Call Tracking And How Is It Implemented

Call tracking is the automatic collection of data from every inbound telephone call received.

The days of each customer support agent maintaining a manual telephone handbook, taking notes on the details of a call, creating a file to follow up on the dialogue and then putting together the details for time management or sales outcomes can be a thing of the past when a call tracking service is activated on product lines or sales campaigns.

Data including the product line, phone callers name, telephone number, address is documented as the software decides where to redirect the call within the company.

The information on the call is applied to the buyers current records if one is already in the database or a new document is generated. The data is then available to the sales or customer service agent on their computer monitor.

Tracking offline activity is often the use of a distinctive telephone number designated to each advertising campaign.

The phone number used for e-mail, magazines or radio ads, or billboard is identified by the phone switch taking the incoming call.

Most telephone call tracking applications put together the data and create reports to be analyzed by managers to figure out the interest generated or sales of specific advertising and marketing channels.

On-line tracking however is extremely different. If you are utilizing call tracking in tandem with your activities online there is a single line of code that needs to be added to each page on the site.

Please note that you only need to do this once. The code tracks the call or customer back to the originating source of the contact. Pay per click marketing, banners, video, social networking sites, newsletters and e-mail campaigns are good examples of on-line sources of consumer touch points.

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